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From the house of Puri Connects (Mr Puri jagganadh & Miss Charmme kaur), comes one of India's most stylish and exciting new fashion label. Designed for the youth of the country Be iSmart is a reflection of the ambitions, courage, attitude and energy of the future of the country.

After being responsible for some of the most iconic looks in the Telugu film industry, Puri Jagganadh is now bringing his attention to detail, vision and no compromise approach to style to everyone in India.

Be iSmart will host a high-quality range of fashion styles and statements that cover everything from Denims to casual tee shirts. Each product is carefully checked to ensure Maximum quality and everlasting style.